Institute for Mobility and Digital Innovation

Driving future mobility through digital innovation

We explore how digital technologies shape the future of mobility

and how they contribute to more sustainable mobility systems.

The Institute for Mobility and Digital Innovation transfers digital principles to the field of transportation. Digital technologies have fundamentally changed the world we live in and they are about to change the mobility sector, too. The times are over when automotive companies are the sole driver of mobility innovation. Digital technologies will enable new vehicles, new services, a different use of mobility assets, and change mobility behavior as we know it. Leveraging advances in mobile technologies, smart sensors and data analysis, the Institute for Digital Innovation and Mobility provides insights into a digital approach to mobility. These insights help to better understand mobility systems and the people who use them. Our cities and every mobility company that wants to survive in a digital age will need such an understanding.

The Institute

Technologies like the mobile internet, big data or smart sensors enable new mobility systems that better cater to the users' needs—and at the same time are much more efficient. This will fundamentally change the way we move.

Digital technologies are changing all aspects of human society: They have transformed the way we communicate, the way we read, and even the way we find a boy-/girlfriend. Digital innovation is also changing the way we move. New business models like Uber, Lyft or car2go were not imaginable without digital technologies. But this is just the beginning.

Autonomous and electric vehicles are about to revolutionize the way we travel. This has tremendous impact on the environment, the economy, and society - and will turn whole industries upside down. New value chains and ecosystems are emerging - we are facing a paradigm shift. However, established companies often struggle to understand the changes caused by digital innovation and to take advantage of the new opportunities.

The Institute for Digital Innovation and Mobility addresses these changes. As experts for digital technologies, we investigate all aspects of digital transformation in the sector of mobility.
We aim to find ways to better serve the individuals’ mobility-needs at mass production efficiency by using smart technologies (Mass Customized Mobility). We strive to find new solutions that encourage more sustainable mobility behavior.

We are convinced that a wholistic approach to innovation requires knowledge from different fields, so we bring together curious people from diverse backgrounds to work on experiments, studies, and prototypes. We have a strong focus towards implementation and believe that good ideas prevail only if they are supported by a sustainable business model. That is why we work in inter-disciplinary teams and devote special attention to the design of business models which can later be applied in the real world and which can contribute to more innovation and a more sustainable mobility behavior.

Our work and helps both new and traditional mobility providers to better understand new technologies and to prepare for a more digital world.


rumba logo

Realisierung einer positiven User Experience mittels benutzerfreundlicher Ausgestaltung des Innenraums für automatisierte Fahrfunktionen (RUMBA)

tags/topic:autonomous vehicles (AV)mobilityfuture sponsor:Federal Ministry for Economic Affairs and Energy, Germany partner:Robert Bosch GmbHAudi AGMAN Truck & Bus SERobert Bosch Automotive Steering GmbHUniversität Stuttgart (IKTD)CanControls GmbHOHP GmbHSpiegel Institut Mannheimstudiokurbos GmbHWIVW GmbH start date/finish date:01.09.2020 – 29.02.2024 responsible:Arnd Engeln goal(s)Deep understanding of user requirements according to interaction concepts and passenger cabin design. User centered design of […]

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OxiFlexIT Logo


tags/topic:apphealth sponsor:Federal Ministry for Education and Research partner:Varta Microbattery GmbHASPro GmbHFM Siebdruck GmbHLohmann GmbH & Co.KGRuprecht-Karls Universität, Med Fakultät Mannheim (Uni Heidelberg) start date/finish date:01.06.2019-31.05.2022 responsible:Ansgar Gerlicher further informations: (partner for the batterie) goal(s)We want to create a mobile monitoring system for arteriosclerotic vascular diseases. The system is to be used in outpatient cases, during […]

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How Does Tomorrow Sound?

tags/topic:smart cityfuture start date:01.03.2019 responsible team:Wolfgang GruelJona EiseleJonas KieserDaniela Rieger further informations: goal(s)When we think about the city of the future, everybody has a picture in mind. We envision smart buildings, electric and autonomous vehicles, delivery drones, and sensors that collect a lot of data. But how do these cities sound? Sound significantly shapes our […]

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Areas of Work

Our work focuses on different actors that are influenced by digital innovation and mobility: users, traditional and new mobility providers, their supply chain, and cities.


Artifical Intelligence

How can Artificial Intelligence drive our future? And how can interact with Artificial Intelligence in the future?


Digital Innovation

What are the capabilities organizations need, to be innovative and successful in a digital environment/business? How can we help to manage the change?


User Experience and Behavior

How can we delight users by product or service design and communication on market? How can we convince people to behave more sustainably?


Ethical, Legal and Social implications

Which legal, ethical and social questions are connected to the innovations designed? What do we have to consider to find sustainable solutions with high societal benefits?


Mobility Concepts

How can we build connected mobility services to better utilize existing mobility assets? How can we use digital technologies to make mobility more sustainable?


Business Models

What are emerging business models for future mobility solutions? How do traditional business models change?

Our research takes place at the intersection between digital technologies, mobility, and innovation. Starting with the user, we investigate user-interaction and user-behavior and help mobility providers design technologies that fit the new needs. We take a look at strategic capabilities that traditional car manufactures, their suppliers as well as mobility start-ups need to thrive in the new world of mobility.

The Team

Axel Braun team member

Axel Braun

+49 711 8923 2665

Christoph Diefenthal team member

Christoph Diefenthal

+49 175 533 87 03

Uwe Eisenbeis team member

Prof. Dr. Uwe Eisenbeis

+49 711 8923-2258

Arnd Engeln team member

Prof. Dr. Arnd Engeln

+49 711 8923-2695

Prof. Dr. Ansgar Gerlicher

+49 711 8923-2788

Wolfgang Gruel team member

Prof. Dr. Wolfgang Gruel

+49 711 3973346

Patricia Oppel team member

Patricia Haar

+49 711 8923 2606

Anne Pagenkopf team member

Anne Pagenkopf

+49 711 8923 2680

Tobias Schneider team member

Tobias Schneider

+49 711 8923 2880

Dominique Stimm team member

Dr. Dominique Stimm

+49 711 8923-2676

Michaela Teicht team member

Michaela Teicht

+49 711 8923-2604

Manuel Wenner team member

Manuel Wenner

+49 711 89232742

You'd like to learn more about the people behind the Institute for Mobility and Digital Innovation? Here you are. Feel free to get in touch with us for research questions, conferences, talks, collaborations, and general inquiries.



Home of the Institute is the Stuttgart Media University in Stuttgart, one of the hotspots of Germany's mobility industry.

The Institute is located at the Stuttgart Media University, a university that specializes on different aspects of media, with a strong focus on digital media. Key areas in that field are usability, software technology, web-technologies, and mobile systems.
The automotive industry traditionally is the major driver for the economy in the Stuttgart area. Global players like Bosch, Daimler, Mahle, Porsche, and many small and medium sized companies are based in and around the city. With digital technologies turning the mobility sector upside-down, major changes will like be ahead for Stuttgart as well. The Institute for Digital Innovation and Mobility contributes to the management of this transformation phase. It fosters collaboration between old and new players in the field of mobility and provides a neutral testbed for collaboration between different companies.

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